Social Media Marketing
My phone rings on a sunny January morning.
A friendly voice—the chief content officer from ad:tech, the world’s largest digital marketing conference, has an offer I can’t refuse.
He asks me to run a Marketing Masters double session at the next event to review the state of the industry for social technologies, all current trends and data, and to present case studies and best practices from smart brands—all in two hours.
I say, “Sure!” (I know I have an ace in my pocket.)
The ace in my pocket is Dave Evans.
Dave has a “catalogic” perspective of social media. Catalogic is a word I’ve made up to describe Dave.
He’s that unique. Catalog + Logic = Dave Evans. He has indexed and
organized social technologies and strategic approaches. He has dissected exactly how to measure this world, from ROI to KPIs to quantifying the Intangible Value of social marketing.
