Business, Entrepreneurship & Startups
80/20 Sales & Marketing
My trusted friend Ken McCarthy recommended Richard Koch’s landmark book The 80/20 Principle. A few days later, it arrived in the mail. I took the book to my favorite hangout, Buzz Cafe.
I got to page 14, and my mind suddenly lit on fire. Yeah, I’d heard about 80/20 before. I knew the “Pareto Principle”: How the Italian economist Vilfredo Pareto noticed that 20 percent of the people owned 80 percent of the wealth. I knew that 80 percent of your sales come from 20 percent of your customers. Up to that point I’d thought it was mildly interesting.
But suddenly I saw an entirely new and different dimension: 80/20 APPLIES TO EVERYTHING! A thousand new connections formed, connections I’d never made until that very instant. Recognizing that I had just stumbled upon something that was absolutely huge, I broke into a cold sweat.
I jumped in my car and raced home. Fifteen minutes later I was sprawled out on the living room floor with a calculator and papers scattered all over. The dots were connecting faster than I could write them down.
How to Write a Business Plan
Are you concerned about whether you can put together a first-rate business plan and loan application? Don’t worry.
How to Write a Business Plan contains detailed forms and step-by-step instruc-tions designed to help you prepare a well-thought-out, well-organized plan.
Coupled with your positive energy and will to succeed, you’ll be able to design a business plan and loan package that you will be proud to show to the loan officer at your bank, the Small Business Administration, or your Uncle Harry.
After working with hundreds of business owners, I have observed an almost universal truth about business planning.
Writing a plan is a journey through the mind of one person. Even in partnerships and corporations, usually one person has the vision and energy to take an idea and turn it into a business by writing a business plan.
Social Media Marketing
My phone rings on a sunny January morning.
A friendly voice—the chief content officer from ad:tech, the world’s largest digital
marketing conference, has an offer I can’t refuse.
He asks me to run a Marketing Masters double session at the next event to review
the state of the industry for social technologies, all current trends and data, and to present case studies and best practices from smart brands—all in two hours.
I say, “Sure!” (I know I have an ace in my pocket.)
The ace in my pocket is Dave Evans.
Dave has a “catalogic” perspective of social media. Catalogic is a word I’ve made up to describe Dave.
He’s that unique. Catalog + Logic = Dave Evans. He has indexed and organized social technologies and strategic approaches.
He has dissected exactly how to measure this world, from ROI to KPIs to quantifying the Intangible Value of social marketing.
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